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Our Strategy Towards 2020
By 2020 Australia’s population is expected to reach at least 24.5 million. If Mission Australia is to meet the needs of a growing population, a clear guiding vision that articulates our goals, strategies and how we will create a strong, sustainable future is vital.
Launched in 2010, Our Strategy Towards 2020 outlines Mission Australia’s 10-year strategic direction, identifies our key client groups, our core business and priorities, and aims to ensure our organisation is in top shape to take on anticipated challenges.
The strategy also outlines our core expertise:
- Prevention
We work to stop problems before they start so people can reach their potential
- Evidence-based best practice
We learn from and share what works well for us and other organisations to ensure we deliver best outcomes for individuals, families and communities;
- Early intervention
We provide support early on to prevent things from getting worse
- Case management for individuals
We work with clients to coordinate services that help them along appropriate pathways to get back on track
- Place-based community development
We work in partnership to help find long-term, sustainable solutions to community issues.
Defining what we do best, and how, it is underpinned by the following four goals:
 Lead experts in our fields
By advocating for disadvantaged people, influencing government, developing outstanding managers and engaging with the Christian community.
 Service excellence
By striving for best practice and involving our clients and communities in service development, we will deliver better outcomes for disadvantaged Australians.
 Working smarter
By working smarter we will be more effective, better serve people and deliver value for money for all our stakeholders.
Sustainable growth
By focusing on new business that is financially, socially and environmentally sustainable, we will strengthen our capacity to help Australians in need.
 Mission Australia’s Annual Report 2011 highlights how as an organisation we have worked towards achieving these goals and used our core expertise across our five pathways.
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