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Australian charities join forces to change attitudes to bequest giving |
| 20 March 2011 | ||
 'Include a Charity' Media Release, 20 March 2011 More than 100 of Australia’s leading charities have joined forces in a new campaign, urging Australians to leave a charitable bequest in their wills. The ‘Include a charity, help the work live on’ campaign, which launched today (21/3) with a TV advertisement, aims to change people’s behaviour and educate the public into leaving a gift in their will. The campaign is supported by a consortium of Australia’s most loved charities. Research shows that while 70% of the Australian population support charities, only 7.5% of Australians over 60 leave a charitable gift in their will. If this figure increased to 14%, it would create an additional $440 million for charities in Australia every year. Include a Charity Founding Director Marcus Blease said, “Charities play an important role in filling the gaps in services where government or society can’t. Without this income, the vital support services and research projects that charities deliver simply would not happen.” Most charities rely on bequests or gifts in wills as a vital source of income and without money from bequests, many charities would not exist. Fortunately the research is encouraging, with 29% of people surveyed saying that they would be happy to leave a gift in their will once family and friends had been provided for. “Leaving a percentage of your estate, a sum of money or other assets in your will can make a huge difference to the lives of so many Australians, including our own children, families and friends.” Mr Blease said. The income that charities receive from the public is under increasing pressure due to rises in the cost of living and donations to other important causes such as natural disaster appeals. The “Include a Charity” campaign is calling on the generosity of everyday Australians to leave a gift in their will, however small. Australians can get involved by visiting the Include a Charity website which contains practical tips about preparing a will; how to leave a gift in your will, and finding a suitable charity to donate to. The new campaign also challenges the misconception that only wealthy people leave bequests. Include a Charity Director Jo-Anne Reeves said, “Gifts left to charities in wills are made from people in all walks of life, not just the wealthy. Even a modest gift can be life changing for someone in need. And when you choose to leave a gift in your will, it benefits the whole community.” The TV advertising campaign runs through March. For the full list of charities involved see page two. Media contacts: Debbie Agnew, Project Manager, Include a Charity: 0416 753 984 Sue Bobbermein, Cancer Council Australia: 02 8063 4154 Member charities include:
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