Mission Australia's Strategy 2030

Strategy 2030

Mission Australia's Strategy 2030 is our bold five-year plan that will guide our efforts to deliver more safe, secure homes, expand our impact and strengthen our organisation to meet human need in Australia.

Strategy 2030 has three Strategic Directions: Greater Impact, Safe, Secure Homes, and Empowering Change.

From July 2025 to June 2030, Mission Australia will focus on these areas — directing our energy to where we can grow, improve and invest to make the greatest difference in people’s lives.

As need grows across the country — from rising inequality and poverty to mental health challenges, homelessness, and a deepening housing emergency — we’ll focus on early and targeted support, delivering service excellence, growth in social and affordable homes with support available as needed, and building stronger communities." Sharon Callister, CEO Mission Australia

Strategy 2030 will help Mission Australia deliver more early intervention, prevention and targeted support, service excellence, grow our social and affordable homes paired with support, and strengthen the communities we work in.

To do this, we're strengthening our support for our staff and organisation. This helps Mission Australia best serve people at their time of need while remaining resilient, inclusive and future-ready, with exceptional leadership and a courageous voice advocating for a fairer nation.

Mission Australia's Strategy 2030 is shaped by insights from our people and those we serve and powered by our staff and volunteers. It honours our more than 165-year legacy, while boldly looking ahead.

Together, we're building hope and possibility for all - Download Mission Australia's Strategy 2030

Three Strategic Directions

Our Strategy 2030 is our plan for the five years between July 2025 and June 2030. It will guide where we focus our energy and efforts to deliver more safe, secure homes, expand our impact and strengthen our organisation to meet human need in Australia. Under Strategy 2030, we have three Strategic Directions, each with three areas of focus:

Venn diagram showing three strategic directions with a central focus on Strategy 2030.

Greater impact

1. Deliver service excellence across all our program pillars
2. Expand early intervention and prevention services
3. Targeted investment for community impact

Safe, secure homes

4. Grow housing scale and quality to achieve 10,000 homes target
5. Deliver 5 new supported housing programs/facilities
6. Invest to drive better individual and community outcomes

Empowering change

7. Supporting our
people
8. Sustainable and
agile organisation
9. Using our evidence and courageous voice for change

Strategic Direction 1 - Greater impact

We're committed to expanding our impact and making a real difference in people's lives. Every service, home, partnership and action should lead to better outcomes that last, so the people we serve can live their best life.

We're focusing our efforts where we can make the biggest difference, where our skills, experience and evidence show we’re most effective. We're growing early intervention and prevention services, and delivering service excellence organisation-wide. By focusing investment where we’re needed most, we're helping build stronger, more resilient communities.

Our three Focus Areas:

Deliver service excellence across all our program pillars
Expand early intervention and prevention services
Targeted investment for community impact

Strategic Direction 2 – Safe, secure homes

We believe a safe, secure home is the foundation for a person’s wellbeing. We're focused on expanding access to social and affordable housing, increasing supported housing options, and integrating support services that help people sustain tenancies and build brighter futures.

We’re committed to working with individuals, families and communities to break the cycle of homelessness. We want every person to have a safe place to call home and the support they seek to lead their best life.

Our three Focus Areas:

Grow housing scale and quality to achieve our 10,000 homes target
Deliver five new supported housing programs/facilities
Invest to drive better individual and community outcomes

Strategic Direction 3 – Empowering change

We're committed to spending more time with the people we serve and building a resilient, high-performing and forward-thinking organisation. We’ll cultivate leadership excellence, continue to build a stronger organisation through our new environmental, social and governance (ESG) strategies, and enhance our digital capabilities. We're using our evidence and courageous voice to advocate for better outcomes for people facing disadvantage, and influence the changes needed to create a fairer Australia.

Supporting our people
Sustainable and agile organisation
Using our evidence and courageous voice for change

Our next bold chapter - looking ahead with purpose

Strategy 2030 was shaped by the insights of hundreds of staff and people who access our services and live in our community homes. It is brought to life by more than 2,500 dedicated staff and 1,000 volunteers. We are deeply grateful for everyone’s commitment and contribution to our shared goals. As we move forward with purpose, we honour those whose vision and compassion brought us this far.

Download Mission Australia's Strategy 2030

Measuring our impact

Our Monitoring, Evaluation and Learning frameworks provide a systematic approach to measuring our impact and gathering evidence, so we can:

Continuously improve our services to deliver the best possible support
Maintain transparency and accountability
Advocate for evidence-based change for people and communities experiencing disadvantage.

During the Strategy period, we will further evolve our impact measurement approach, to measure organisation-wide impact, against the following five domains: